Essence Gel Rouge BE721
SKU: 48196262352

Essence Gel Rouge BE721

Sale price$28.80 Regular price$32.00
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Description

Essence Gel Rouge BE721A dense gel rouge that brings you continuous lustrous moisture and a three dimensional shape. By simply applying, this turns lips that tend to be dry into full, beautifully shaped lips. With its serum effect, this provides plenty of moisture and brings smoothness whenever applied. Its color, luster and gentle 3D shape lasts for a long time*. *Acquired data shows finish (color, gloss, depth) lasts for 6 hours. (Checked by Shiseido. Effects vary from

A dense gel rouge that brings you continuous lustrous moisture and a three-dimensional shape. By simply applying, this turns lips that tend to be dry into full, beautifully shaped lips. With its serum effect, this provides plenty of moisture and brings smoothness whenever applied. Its color, luster and gentle 3D shape lasts for a long time*.

*Acquired data shows finish (color, gloss, depth) lasts for 6 hours. (Checked by Shiseido. Effects vary from person to person.)

Contents: 6g

Ingredients/Materials: hydrogenated polyisobutene, diphenyl dimethicone, petroleum jelly, Polyglyceryl-2 Triisostearate, Dipentaerythrityl Hexahydroxystearate, dextrin palmitate, silica, silica dimethyl silylate, glucosyl hesperidin, nylon 12, strawberry geranium extract, sodium acetylated hyaluronate, water-soluble collagen, microcrystalline wax, polyethylene terephthalate polymethyl methacrylate, DPG, diisostearyl malate, triisostearin, trimethylolpropane triethylhexanoate, glyceryl diisostearate, sodium magnesium silicate, water, ethanol, glycerin, tocopherol, dimethicone, aluminium hydroxide, orange oil, tetradecene, tetrahydro tetramethylcyclotetrasiloxane, methicone, hydrated silica, calcium aluminum borosilicate, calcium stearate, tin oxide, phenoxy ethanol, titanium dioxide, mica, iron oxide, barium sulfate, Red 201, Red 202, Yellow 4, Blue #1, orange 201

Size: Width 26mm x Height 80mm x Depth 26mm

Weight (item only): 20g

Made in Japan

Manufacturer Name: Shiseido

Brand Name: Maquillage

Instructions: This has a gently curved tip that allows you to easily create full lips.

  1. With a "fit surface" that applies liquid generously with a single application.
  2. With a "point surface" that allows you to layer liquid at the center of the lips.
  3. With a tip that allows for contour gradation.

Mix contents with tip before using.

Using the "fit surface" (1), apply a generous amount of liquid from the center of the lips.

By rubbing your top & bottom lips together and leaving for some time, you can create a "lip mask" effect which stops this from easily coming off. For further volume, use (2) after you've used (1), layering at the center of the lips. Lay the tip portion of (3) slightly adjacent to the lips and use to gradate the contours.

Handling Precautions:

  • After use, wipe tip with tissue paper etc. and then be sure to close cap securely.
  • Do not store in places with high temperatures or in direct sunlight.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 48196262352

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Verified Purchase
Jellyshodi
Pawtucket, US
★★★★★ 5
Mild mint taste
Flavor Name: 1. Sensitive Mint, Size: 4 Ounce (Pack of 1)
I wanted to go fluoride free with my toothpaste so I decided to give this a try. I like that the flavor isn’t overly strong and it hasn’t caused any irritation at all. It doesn’t foam up as bad as my old toothpaste did. It is important to me that it’s all natural and fluoride free. My first check up at the dentist after using it went really well so it cleans your teeth really well. I would recommend it
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 28, 2026
P
Verified Purchase
Petra
Lowell, US
★★★★★ 5
Cleaner & Brighter Teeth.
Flavor Name: 1. Sensitive Mint, Size: 4 Ounce (Pack of 1)
I like the minty taste. My mouth feels fresh and my teeth look brighter & clean. Love this! Will definitely get this again.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 22, 2026
M
Verified Purchase
Myls Dubya Es
Carnegie, US
★★★★★ 4
Clean feel and gentle on teeth
Flavor Name: 1. Sensitive Mint, Size: 4 Ounce (Pack of 1)
I picked up this toothpaste because I wanted to try something a little different that focused on a more natural feel while still keeping my teeth clean, Between coffee daily meals and just normal wear I was looking for something that felt effective without being harsh, I wasnt sure how I would like a fluoride free option but it has been a nice change When it arrived the first thing I noticed was the clean simple packaging and the peppermint scent, The texture is smooth and spreads easily without being overly foamy, It has a mild mint flavor that feels fresh without being too strong or overpowering, My spouse tried it as well and said it felt less intense than typical toothpaste which was actually a positive After using it regularly my teeth felt clean and smooth without that overly stripped feeling some products leave behind, It has been gentle enough that I did not notice any sensitivity or irritation which is something I always pay attention to, The overall experience feels more balanced and not overly aggressive I also like that it does not have a long list of harsh ingredients and still manages to do the job, It fits easily into a daily routine and does not require any adjustments or special steps, The tube size is practical and easy to store For anyone looking for a toothpaste that feels gentle clean and a bit more natural this has been a good option, It keeps things simple while still providing a fresh feeling after brushing I currently highly recommend this product. However, should issues arise I will update my review accordingly.
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Reviewed in the United States on April 13, 2026
K
Verified Purchase
Kendall Mceniry
Pawtucket, US
★★★★★ 5
Only toothpaste in my household
Flavor Name: 1. Sensitive Mint, Size: 5.25 Ounce (Pack of 1)
Love this toothpaste, no fluoride, great taste, fresh breath. Great value for the price as the tube is quite large. Only downfall if that it doesn't foam well which you will find with any toothpaste not full of nasty chemicals. Only thing my family uses.
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Reviewed in the United States on May 11, 2026
A
Verified Purchase
Amazon Customer
Cuba, US
★★★★★ 5
Give it a few weeks! It works!
Flavor Name: 1. Sensitive Mint, Size: 4 Ounce (Pack of 1)
I've been brushing with this toothpaste twice a day for about 3 weeks. I can see an improved whitening. My hairdresser, new one I hadn't met before, told me I have perfect teeth. Actually they're not that straight but the color of my teeth makes up for the misalignment of some of them. Flavor of toothpaste is good. Didn't cause any sensitivity for me.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 8, 2026

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