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Creatividad, S.A.: Cómo Llevar La Inspiración Hasta El Infinito Y Más Allá (Ed. Ampliada) / Creativity, Inc. (the Expanded Edition)Edicin ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar. A lo largo de casi veinte aos, Pixar ha dominado el sector de la animacin y ha producido pelculas tan valoradas como la triloga de Toy Story, Monsters, S. A., o WALL E, que han batido rcords de recaudacin y conseguido cuarenta
Edición ampliada y actualizada del best seller sobre liderazgo creativo que recoge los principios que construyeron la cultura singularmente exitosa de Pixar y le permitieron conservar su creatividad sin dejar de evolucionar.A lo largo de casi veinte años, Pixar ha dominado el sector de la animación y ha producido películas tan valoradas como la trilogía de Toy Story, Monsters, S. A., o WALL-E, que han batido récords de recaudación y conseguido cuarenta premios Oscar. En muchos aspectos --la inventiva de las tramas, la capacidad de emocionar, la maravilla de sus historias...--, las películas de Pixar son una lección práctica sobre lo que es la creatividad. Cuando Ed Catmull era joven tenía un sueño: hacer la primera película de animación por ordenador. Persiguió este sueño como estudiante en la Universidad de Utah, y se asoció con George Lucas, una colaboración que, indirectamente, lo llevó a fundar Pixar con Steve Jobs y John Lasseter en 1986. Catmull explica en este libro los valores y las técnicas que han hecho que Pixar sea tan admirada, y también tan rentable. El ingrediente esencial en el éxito de Pixar está en su entorno único, basado en principios que protegen el proceso creativo y que desafían las ideas establecidas, como por ejemplo: *Un equipo mediocre puede hacer fracasar una buena idea. Un buen equipo puede arreglar o mejorar una idea mediocre. *La tarea de dirigir no es evitar riesgos sino crear el entorno para que otros puedan tomarlos. *Con frecuencia, el coste de evitar errores es superior al de subsanarlos. *La estructura de comunicación de una empresa no debe ser el reflejo de su estructura organizativa; todo el equipo debe ser capaz de interrelacionarse, independientemente de su cargo y sus funciones. En esta edición ampliada y actualizada, Catmull da cuenta de los años posteriores a la publicación de Creatividad, S. A., para iluminar aún más el desarrollo continuo de la cultura, única y singular, propia de Pixar. ENGLISH DESCRIPTION The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar's singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. "Might be the most thoughtful management book ever."--Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Storytrilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired--and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie's success--and in the twenty-five movies that followed--was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: - Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. - It's not the manager's job to prevent risks. It's the manager's job to make it safe for others to take them. - The cost of preventing errors is often far greater than the cost of fixing them. - A company's communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn't a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Sweet and meaningful gift for new families
Format: Hardcover
I bought I Love You to the Moon and Back for my nephew and his wife when they were expecting their first child, and it turned out to be a perfect gift.
Heartwarming story: The message is very sweet and perfect for parents and young children
Great for bonding: It’s the kind of book that’s great for bedtime reading
Family favorite: My own kids loved this book as well, so it was special to pass it along
The story is fairly simple, so older kids might outgrow it quickly
Perfect for new parents, baby showers, or young children—especially as a keepsake gift.
A thoughtful, meaningful book that makes a great gift for growing families.
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Cute adorable book "I Love You to the Moon and Back"
Format: Board book, Format: Board book
Review: "I Love You to the Moon and Back "
**Rating:** ⭐⭐⭐⭐⭐
Headline: 🧸 Adorable, Durable, and Perfect for a 5-Year-Old!
I purchased **"I Love You to the Moon and Back"** for my 5-year-old granddaughter, and it’s an absolute treasure! This is the kind of book that’s a **joy to read aloud** and sturdy enough to handle little hands.
**👍 What We Loved (The Pros):**
* **Illustrations:** The pictures by **Tim Warnes are fantastic**—they are bright, engaging, and have a lovely, classic feel that really captivates my granddaughter's attention.
* **Quality & Durability:** As a **cute little hardcover book**, it's built to last. It holds up well to repeated readings and being carried around the house.
* **The Story :** The simple, sweet message is just right for this age group. It reinforces a sweet, loving sentiment and makes for a comforting and quick read before naptime or bed.
**📝 Room for Improvement (A Minor Note):**
* Honestly, it’s hard to find a fault here. Perhaps just that we wish it was a little longer because she asks to read it immediately again!
**Overall Impression:**
A wonderful, high-quality picture book that makes a great gift. It combines **beautiful artwork** with an endearing story. We highly recommend it 👍🏾💜
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Reviewed in the United States on December 1, 2025
★★★★★ 5
Heartwarming book for kids
Format: Board book
I Love You to the Moon and Back is such a sweet and heartwarming book. The story is simple but beautifully written, with gentle words that make it perfect for reading with little ones. The illustrations are soft and comforting, and the message of unconditional love really shines through. It’s one of those books that feels calming at bedtime and special every time you read it.
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Reviewed in the United States on April 29, 2026
★★★★★ 5
Great story, beautiful pics
Format: Board book
Perfect book to go into a baby shower gift basket. Nice pictures and love the board book
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Good quality book
Format: Board book
I wanted a book that can be a keep sake for my baby. This one is, it is well made and of good quality. I love the little story I read it to my newborn everyday. I love how calm the drawing and even the colors in this book are makes the images less overestimating.
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Reviewed in the United States on April 5, 2026