Straight Talk About Public Relations
SKU: 17984035112

Straight Talk About Public Relations

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Straight Talk About Public Relations200 pages Trade Paperback Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations. The media landscape is constantly changing. The 24 hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges and opportunities to inform and persuade. Most books on public relations are useless. Theyre boring academic textbooks written by group consensus filled

200 pages | Trade Paperback
Robert Wynne uses wit, humor, and, yes, straight talk to help readers learn the art of public relations.



The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade.

Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies about social media tricks “guaranteeing” that you’ll go viral and instantly obtain fame and fortune.

Straight Talk About Public Relations presents realistic, powerful insights about how to tell a story, make an impact, and increase influence – it explains how the game of communications is played today.

Persuading people to buy products or services, change their opinions, or support causes is difficult. But there are tactics that work – and you'll find them in this revised edition.

Creating great content, and presenting your story, words, and images to the media and influencers, is critically important to performing public relations. The two biggest trends in public relations are social media and content marketing, and this revised and updated edition features new insights into:
  • finding and engaging your audience
  • successfully pitching the media
  • writing an editorial that wows
  • creating a persuasive social media campaign
  • dealing with fake news
  • measuring PR success
This witty, no-holds-barred introduction to the art of public relations is perfect for entrepreneurs, small business owners, students, those working in the PR business who want to update their skills, and any consumer of media who wants to understand the secrets of persuasion. The foreword by Emmy Award-winning writer Dave Boone sets the stage for the book, where you’ll learn to master the skills of public relations and strategies to write well and deliver your messages in the right way, at the right time, to the right audience.
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SKU: 17984035112

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Good Everyday Mascara
Color: BLACKEST BLACK, Size: 0.24 Fl Oz (Pack of 1)
I’ve been using the Maybelline Lash Sensational Sky High Washable Mascara for a couple of weeks now, and overall I’m really impressed. The biggest standout is the length. It genuinely makes my lashes look noticeably longer without needing multiple coats. The flexible brush does a great job grabbing even the smaller lashes, and I didn’t have much issue with clumping as long as I applied it carefully. It also holds a curl better than I expected for a washable formula, which is a big plus. Another thing I appreciate is how lightweight it feels. My lashes don’t get that heavy, stiff feeling some volumizing mascaras can cause. It’s also easy to remove at the end of the day, which makes it great for everyday use. That said, it’s not perfect. While it does add some volume, if you’re looking for a very bold, thick lash look, you might find it a bit lacking. I also noticed a tiny bit of smudging under my eyes after a long day, though nothing too extreme. Overall, this is a great mascara for length and a more defined, lifted look. I’d definitely repurchase, especially for daily wear, but I’d pair it with something more volumizing for special occasions.
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Color: BLACKEST BLACK, Size: 0.24 Fl Oz (Pack of 1)
This mascara is amazing and so cheap. I will never again pay for luxury mascara. It lengthens! Buy it now. You will not regret it.
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Last long
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Absolutely love this Maybelline mascara! It makes my lashes look longer, fuller, and more defined without clumping. The formula lasts all day and doesn’t smudge easily. It’s affordable, easy to apply, and gives such a beautiful lash look.”
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I have been searching for my ultimate, every day mascara for at least 10 years & I actually tried this one about 4 or 5 years ago (not in this shade though) and I remember it being a strong like at the time but not “the one”. Buuut this might be the one. Went on smoothly with minimal clumping. Elongated and curved my lashes upwards without using an eyelash curler. Held up for 9 hours in humid, sticky conditions and is still going strong. No flaking, smudging or transfer. I do wish the brush was different, or had longer bristles at least, but not enough to dock a star over. The plum shade is gorgeous and veers toward black in some lighting but has just enough color to enhance the eyes. It didn’t add a ton of volume, but enough to be noticeable and I actually prefer that because I have sensory issues with my eyes and that is why I sadly can’t do falsies. All in all, this is a 5 star, every day, natural glam mascara and now I want to try the green.
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Reviewed in the United States on May 7, 2026

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