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Description
Campaigns That Shook the World: The Evolution of Public RelationsOver the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's
Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign.Binding Type: Paperback
Publisher: Kogan Page
Published: 10/28/2015
ISBN: 9780749475093
Pages: 232
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.49d
Review Citations: Foreword 12/07/2015
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★★★★★ 5
Perfect for my boyfriend!
Color: Black
My boyfriend has been wanting an organizer for all of his man things, and this was the perfect one! And super affordable! It’s very sleek and looks great on his night stand!
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Reviewed in the United States on January 6, 2026
★★★★★ 4
Great gift
Color: Black
Functional and good for organizing
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Reviewed in the United States on April 6, 2025
★★★★★ 5
Good quality
Color: Brown
Very nice! Bought for husband..he appreciates it🙂
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Reviewed in the United States on May 20, 2026
★★★★★ 5
Perfect Size
Color: Brown, Color: Brown
I got this as keeper for my bedside items, glasses and remotes. Can also keep it on the bed or next to my easy chair when watching TV. Stores all my stuff in nice divided compact area. I like the brown leather look as well.
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Reviewed in the United States on April 25, 2026
★★★★★ 5
Worth the expence!
Color: Brown
very basic, looks good! Functional!
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Reviewed in the United States on May 11, 2026